We build A LOT of Instagram application. By a lot I mean both quantity and variety. As the popularity of Instagram continues to grow, so do the application requests. Instagram has been the preferred UGC (user genereated content) submission mechanism for photos for many of the brands and labels we work with. Here is a recently sampling of Instagram applications we have developed and deploy, you can find out more about different types of Instagram applications here.
Grouplove #WaysToGo
Type: Instagram Video Mashup
http://www.instagramatic.com/grouplove/
This is the latest addition to our arsenal of Instagram applications - the Instagram Video Mashup! Similar to Bruno Mar's Treasure Dance and J. Cole's #MyCrookedSmile, the Grouplove #WaysToGo application pulls in Instagram videos with the hashtags #WaysToGo and creates an unique video mashup!
Angie Johnson #SwaggerUp
Type: Instagram Creative Contest (Not administered)
http://www.tweematic.com/swagger/
There are a number of ways (legal and semi-legal) to run contest, sweepstakes and UGC campaigns on Instagram. We have solutions to fit all approaches and needs - from the very kosher and legal to the more informal (were user's do not explicitly have to accept a set of rules) as in this example. Additionally our Instagram applications support moderation (both front-end and back-end moderation).
Brad Pasiley #ChangedYourWorld
Type: Instagram User Generated Content Aggregation
http://www.tweematic.com/bradpaisley/
This is another example of a more informal Instagram UGC contest that uses the hashtag #ChangedYourWorld to gather entries as part of a contest but also to gather content for use in an upcoming video.
Tori Kelly #DearNoOneLyrics
Type: Instagram Lyrics Video Submission (and Management)
http://www.tweematic.com/torikelly/
We covered this campaign in our post about Instagram lyric video submission best practices. This campaign for UMG artist Tori Kelly, asks fans to submit videos and photos for inclusion in her fan-driven Instagram Lyric Video. This unique application also featured a moderation back-end and a drag-and-drop lyrics mapping that lets a moderator quickly map incoming instagram photos and videos to the lyrics to create a organized list of content they can hand off to production.
Alley Boy #StackItUp
Type: Instagram Unlocking Content
https://www.facebook.com/alleyboydte/app_192400004263257
This straight forward Instagram application is packaged as a Facebook tab. It allows fans to submit content using the hashtag #StackItUp and features a "StackItUp" meter that unlocks exclusive content on the page as the number of submissions on Instagram increases. The page also features a lightbox to promote Alley Boy's latest music video.
OBB #ComeOneHome
Type: Instagram Contest (Administered)
https://www.facebook.com/OBBofficial/app_571198369611176
In general, our Instagram sweepstakes application can live on both Facebook and standalone microsites. This version of the application we built for Curb Record's band OBB is actually a Facebook application and features an integrated Instagram Wall.
