We recently designed, developed and deployed a fun campaign to promote Disney Interactive's release of the popular Where's My Water 2 game (iPhone, Windows Phone and Android).  This UGC site titled "Battle of the Duckies" allows Disney fans to vote for the favorite duckie -  the winning duckie, naturally, gets a walk on role in the upcoming game (available Sep. 12).

True to the Brand
This fun and interactive project does a good job in demonstrating our design teams ability to remain true to the client's brand. You can check the application (and vote) at http://www.battleoftheduckies.com.

Mobile Optimized Vs. Enabled
The project also demonstrates our and the client's commitment to provided an optimated mobile experience. Given that as many as 50% of your traffic can come from mobile devices, it is becoming more important to deliver a mobile optimized vs just a mobile enabled experience (see mobile screenshots).

Mobile Screenshots

The mobile application features an entirely different interface, optimized and tested to work well on mobile, tablet and handheld devices.