As an organization, we really don't put out a lot of case studies for a number of reasons (case studies are not always representative of results and can be misleading, most of our clients do share want to share that information because they feel it is competitive, i.e), but still many clients do like case studies!We recently, however, some great case study metrics that have been made publicly available on the web. Since it has already been made publicly available (and is dated information) we thought we'd share it with you to give you a sense of some of the numbers behind the promotions we power. All of these promotions discussed below were powered by products from Metablocks.
These include some great screenshots, detailed breakdown down, and excellent insight on how some of our offerings work and how the pieces all work together: how the network version of our Facebook sweepstakes and Tweematic application works, the power behind our release widgets and more!
1) PRODUCT DEVELOPMENT
Spearheaded the concept and development of innovative Social Media App Platforms designed to bridge-the-gap between Digital Marketing & Radio Promotions by providing Radio & Media Partners with a powerful, mutually beneficial tool to help leverage airplay and increase Artist exposure.
Spearheaded the concept and development of innovative Social Media App Platforms designed to bridge-the-gap between Digital Marketing & Radio Promotions by providing Radio & Media Partners with a powerful, mutually beneficial tool to help leverage airplay and increase Artist exposure.
- Example: Facebook App (Miranda Lambert + iPhone + Hipstamatic)
- Overview: The App encourages fans to "like" the SMN Facebook Page and enter-to-win a Grand Prize. By "entering" the contest, a message about the promotion/contest is shared on the users' Facebook feed. Apps/Pages are syndicated and customized for Radio & Media Partner Facebook Pages.
- Syndication Network: National Radio, Artist Page, Media and Sales Partners.
- Facebook Results:
- Increased Facebook Fans: +310%
- 5k+ Contest Entries
- 50+ Media Partners
- Overview: The Widget encourages fans to "Retweet" a pre-populated message and enter-to-win a Grand Prize. By "Retweeting" the message, fans "Autofollow" @SonyNashville and the featured artists' Twitter account. The "Retweeted" message included promotional messaging, artist tags, and direct links encouraging potential-new fans to participate.
- Twitter Results:
- 4k+ Contest Entries and Retweets
- 50+ Media Partners
- SonyNashville Twitter: +74% Increase
- Miranda Lambert Twitter: +9% Increase (475k Followers to 518k Followers)
- TasteofCountry Twitter (partner example): +40% Increase (12k Followers to 16.9k Followers)
3) INTERACTIVE MARKETING
Explored and developed relationships with out-of-genre promotional partners to amplify project reach and engage new audiences. Created innovative digital marketing tools and cross-departmental marketing campaigns to engage new Media Partners and leverage existing relationships with Radio, Media, and Sales.
Explored and developed relationships with out-of-genre promotional partners to amplify project reach and engage new audiences. Created innovative digital marketing tools and cross-departmental marketing campaigns to engage new Media Partners and leverage existing relationships with Radio, Media, and Sales.
- Example: Miranda Lambert - "Countdown To Four The Record" Campaign
- Overview: A weeklong album premier for Miranda Lambert that featured five exclusive song premiers with different major online partners through a custom-built Widget platform. The Widgets featured deep social share functionality, an interactive QR contest, and direct links to pre-order the album on iTunes.
- Results:
- Widget:
- Interactions: 210k+
- iTunes Pre-Order Clicks: 10k+
- Facebook/Twitter Like+Share: 25k+
- Email Subscribers: 1,700
- Contest Entries: 6k+
- Social Media:
- Impressions: 6.5 Million+
- Facebook Likes: 24k+
- Facebook Shares: 1.5k+
- Facebook Comments: 2.5k+
- Talking About Total: 25k+
- Widget: