Not sure if all of our partners and clients have had a time to check-out Google Analytics new Real-Time stats beta feature. You should definitely check it out because its great! Basically Google Analytics can now provide you with a Real-Time report on traffic going into your application. Because, by default, we have Google analytics support in most of our applications, this mean you can watch fans interactive in real-time. This is actually more fun that it sounds. This feature is great for us as well, because it allows us to make real-time decisions about provisioning or fine-tune application sharing functionality. We usually monitor all large or important applications at important milestones of the launch cycle to ensure everything is working well and fan interaction is at a maximum.

 

The new Google Analytics real-time report actually provides some very useful pieces of information including:

• Real-Time Traffic: How many fans are using the application right now
• Pageviews per Minute: running indicator of pageview activity by the minute
• Page Activity: If you application has multiple pages, we how traffic is distributed across those pages
• User Location: See were your fans are coming from to better understand what is going on and if your marketing efforts are working
• New vs Return Users: Good indicator or application "stickiness"

More Reading:

• About Google Analytics Real Time
• Advanced Users of Google Analytics Real Time Features