FOX's The Following Photo Booth

We recently launched a photo booth application for the FOX new series The Following (featuring Kevin Bacon).  The Facebook application allows fans to "experience" The Following by uploading their photos (via webcam, locally or from their Facebook album) and creating a "killer shot" they can then share on Facebook, Twitter or Pinterest.  Here are some of its unique features:

  • Photo Sources: Support for uploads, webcam and Facebook album
  • Photo Destinations: Facebook, Twitter and Pinterest
  • Support for multiple languages (Over 6)
  • Support for mulitple tune-ins / regions (Over 10)

You can check it out for yourself here: http://2fox.tv/thefollowing

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Social Media Echos
This screenshots demonstrates the power of concept we call the "Social Media Echo". Our goal is to built start and "noisy" social media applications that "echo" the client's marketing message through a user's social media graph -  not just in a single location or through a single channel. The photo booth application combined with a "Like-gate" definitely falls in this category. Once published, photo create a rippling effect a user's socal media graph (you can read more about the power of posting photos here).

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