From the origin in New York, crosswords have spread to many countries and languages and today have become one of the most popular and widespread word game in the world. We have had crossword engines for some time and have had the opportunity to deploy them for both music labels and cable and TV networks. Crossword application for Facebook are a great way to increase the amount of times fans spend on your pages. When used creatively (as in the case of Paloma Faith's Facebook application) that can driver other social goals, such as getting users to watch a video.
The Paloma Faith application is unique for a number of reasons:
- It integrates a crossword and sweepstakes to deliver a more compelling experience (and call to action) for fans
- The questions in the crossword puzzle come from the music video (below), thus forcing fans to watch the video in order to solve the puzzle
- Promotes the new album on both iTunes and Amazon
Features and functionality Include:
- Support for different sizes and complexity
- Support for reloading (the Paloma Faith crossword puzzle will get updated about 3-4 times)
- Support for high score leader board and social score sharing
- Controls like timer, reset, hints, save, auto-save and auto-solve capabilities
- Support for custom header, design and comment/discussion block
- Ability to unlock exclusive content (photo, video, music)
- Like-gating, email-gating, age-gating and geo-gating support
- Sharing support (Facebook and Twitter)
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