This is a recent Spotify-driven “Stream to Enter” sweeps for Sony Music Spain. This localized campaign allows Prince Royce fans to enter a sweepstakes by streaming a song a song. You can check it out here http://www.princeroycefive.com/. Fans also automatically follow Price Royce on Spotify (similar to our Pre-save campaigns) as part of the connection process.
Once fans connect with the artist on Spotify and follow his profile and official Spotify playlist, they are able to stream his most recent track for entry points in the sweepstakes.
After each success stream, their account is updated with an added entry and the are encouraged to share their success!
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