Big SMO Say My Name Spotify Playlist Generator

As we noted earlier, we build more custom Spotify applications than other company in the music space.  With 30 million paying subscribers worldwide and 100 million active users worldwide Spotify is music streaming's 800Ib gorilla! As a result we get a lot of requests to push the envelope when it comes to building unique and creative Spotify applications that allow fans to connect with artists! You can checkout the application at: http://www.tweematic.com/bigsmo

The Say My Name Spotify playlist generator for Warner Music artist Big Smo is exactly this type of application.  Another brilliant idea from the social media team at WBR Nashville, this application allows fans to connect on Spotify (and therefore has access to their name, email, and location) and then guides them to create and share a custom Spotify playlist of songs that include their name!

Connection is Gold
Once users connect, they automatically follow the artist and share their email information with the music label in order to receive updates from the artist!

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Personalization is Key
The application is able to get the users name directly from their Spotify account after they connect, but it also allows user to customize their information as well.

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Playlist Generation is Automatic
The application then uses MusixMatch's lyric search engine to create a custom playlist of songs with their name that is saved in their Spotify account and which they are encouraged to share on social media.
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