This is an example of a new category of activations we recently developed that leverage TikTok videos and Instagram Reels along with Spotify (for login and registration) to encourage fans to create, share, watch and rate short-format videos. You can check out the activation at https://www.tweematic.com/problema
This campaign for Republic artist Daddy Yankee encourages fans to submit their best #PROBLEMA TikTok videos and Instagram Reels for a chance to be featured. Fans have to log in using Spotify in order to submit (or vote). Fans automatically follow the artist in the process and and opt-in to get emails from the label.
Once fans are logged in using Spotify, they are able to either submit their own videos or vote on other submissions.
This activation is accessible on mobile and desktop devices.