This is one of two recent activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony)  as part of the release of her song "Always Love". The first activation was a progressive reveal of her cover art, and the second activation allowed fans to call her "Always Loveline" and...[…]

This is an example of a new category of activations we recently developed that leverage TikTok videos and Instagram Reels along with Spotify (for login and registration) to encourage fans to create, share, watch and rate short-format videos. You can check out the activation at...[…]