Using Instagram as Part of Event Promotion: Alfie Boe

Using Instagram applications, especially on Facebook, is a great way to promote an artist tour schedule and create user interaction that builds on user generated content. The notion is simply:

  • Encourage fans to share tour photos via Instagram
  • Aggregating the Instagram feed on Facebook using a Metablocks application
  • Encourage fans to share comments and discuss the tour on the same Facebook page

This is the same concept we deployed for One Direction as part of their #LWWYBooth campaign (Live While We're Young Booth).  

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