Lionel Richie Mother’s Day E-Card

Lionel Richie Mother’s Day E-Card

This is a recent campaign we deployed for client Red Light Management in the UK to promote Mother’s Day (March 11, 2018 in the United Kingdom). The idea was to allow fans to create and share Lionel Richie “All the Hits” Mother’s Day cards to help celebrate the day (as well as promote the UK-based […]

Fifth Harmony 7/27 Twitter/Spotify Listening Party

Fifth Harmony 7/27 Twitter/Spotify Listening Party

Online listening parties have always been a popular fan activation for music artist launching new albums or EPs. This particular version for Fifth Harmony combines combines the best of Twitter and Spotify to create a listening party microsite. The idea is that the artists communicates with fans using his or her twitter account. Fans are […]

The Chainsmokers AMA Voting

The Chainsmokers AMA Voting

We power a lot of “Get Out the Vote” campaigns for music artists looking to win fan-driven music awards. These awards usually feature a fan-voting component and by getting out the world and courage (or incentivizing) an artist fans to participate, victory is lot closer! Take a look at this vote activation campaign for the […]

Lady Antebellum HeartBreak Sweeps

Lady Antebellum HeartBreak Sweeps

This is a recent “Share and Enter to Win” sweepstakes for UMG Nashville’s Lady Antebellum. The idea is simple – encourage fans to share a video, song or link on either Twitter or Facebook (with all their friends) in order to be entered for a chance to win the grand prize.  Our Tweematic sharing platform […]

Natalie Stovall: Sweepstakes Engine on Steroids (Meta-Connect)

Natalie Stovall: Sweepstakes Engine on Steroids (Meta-Connect)

A couple of weeks ago, we briefly mentioned our meta-connect platform that is designed to allow clients to authenticate fans via Facebook, Twitter or third party products (like Janrai, Gigya or Checkdin) as part of the process of aggregating user information (such as emails and facebook profiles for sending notifications). Our multi-step promotional engine used […]

Badge Marketing 101 – Social Media Music Applications

Badge Marketing 101 – Social Media Music Applications

Awarding fans badges has also become a key component in the “gamification” of the online social media experiences. Social media companies such as Foursquare, GetGlue, and others have popularized badges as a way of rewarding, engaging and motivating users. In the context of online social media, badges can be considered “virtual goods” – digital artifacts […]

Case Study: Voltron QR Code Scavenger Hunt

Case Study: Voltron QR Code Scavenger Hunt

Last year at Comic-con 2011 we helped video game publisher THQ organize a QR code-driven web-based scavenger hunt to promote the release of their upcoming Voltron game. The idea was simple (See video below): 5 standees with QR codes were stationed in different locations around Comic-con and fans were encouraged to find and scan all 5 QR […]

Social Media Score Boards and Score Sharing

Social Media Score Boards and Score Sharing

Adding the ability to save & share your high score via Twitter or Facebook, is a great to make social gaming apps more viral.  We recently added a social media score board and sharing capabilities to the interactive video and game from We The Kings. Facebook Leaderboard:We worked with S-Curve’s video partners to integrate the […]

SoundCloud Integration

SoundCloud Integration

SoundCloud is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings.  A number of our music label partners use SoundCloud to promote their artist tracks. All of our social media application platforms make it easy to integrate third-party widgets and API into both Facebook and Twitter applications. Our goal is […]

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