We have deployed a growing number of phone hotlines for music artists – these have become extremely popular in the US and the UK. This campaign for country music artist Brett Young was used by Brett’s marketing team to promote his new single – Lady. Brett posted a photo on his socials where it looked like he “mistakenly” released his personal phone number. This was actually part of the marketing campaign, and as expected, fans jumped on “mishap” – calling the number, only to get a humorous “thank you” message from Brett Young, and a link to the new single. You can check it out by calling 615-282-5773.
Thanks also took to social media (as well as email and text) to share the photo with friends and family, adding to the overall success of the campaign.
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