This was a hugely successful Spotify Playlist creation and sweepstakes campaign for Broken Bow Record band Parmalee that allowed fans to create and share their own #ShareYourRoots playlist on Spotify. See campaign was located at http://www.tweematic.com/parmalee

Fans were first asked to connect on Spotify to begin the entry process. By connecting, they automatically followed the band on Spotify and also gave the band permission to receive email news and updates.

Creating a Custom Playlist
Users were able to create a custom Spotify playlist after they connected. Our campaigns allows you to include required defaults as part of each list, plus you have control the number maximum number of tracks fans can add.  If is possible to also limit the songs by artist or genre.

Sharing Your Playlist
Fans are almost always encouraged to share their Spotify playlist with friends on social media to help spread the word and create buzz.