This is a good example of a multi-step GIF generator simple the Kongos GIF Maker and Sweepstakes application we built for the South African band Kongos.

The idea is to allow a fan to create a custom personalized animated GIF quickly and easily through a simple 3 or 4 step process.

Animated GIF Output
The end result is a GIF like this, that the users is able to share on social media, download or email.

Step 1: The first step involves selecting the base or primary animated GIF

Step 2: Users are then able to add choose a Lyric to add

Step 3: Users are also able to select a sticker overlay

Step 4: The final (and optional) step is to allow users to enter in a sweepstakes as part of the campaign. This is an optional step but gives users an added incentive to participate.

Sharing: Once their custom animated GIF is created, users are able to share it on social media (other sharing options are also available).

Crowdsourced Unlocking: To add even more incentive for fans to create and share their custom GIF, this particular campaign unlocked additional content (GIFs and stickers) when certain thresholds were met.