Each year around Christmas we do a fair amount of “advent calendars” and this year we have several including this “12 Days of BMLG Giveways” for Big Machine Label Group.
You can take part in the promotion at http://www.tweematic.com/12daysofbmlg
The goal of the campaign is two part. First, the campaign allows fans to enter a daily sweepstakes for a chance to win great prizes (plus there is also a grand prize the includes each of the daily prizes plus an autographed FGL guitar). The second goal is to drive the sales of prize items from previous days!
All of our campaigns are mobile friendly and responsive. Given that 50%-90% can originate from mobile devices (especially during the Holiday season when users are on the mobile), our campaigns are optimized to work on a range of popular mobile devices.