The idea behind the Natalie Grant Love Revolution AR sweepstakes was to leverage augemented reality technology as part of an "Golden Ticket" sweepstakes. The ideas was simple -  Fans would purchase a Natalie Grant Love Revolution CD and hold it in front of their webcam to see if they had one of the winning "Gold Ticket". Fans who didn't have the CD ("No purchase required") could request a "ticket" via mail or simply download it from her site.  Fans would hold the "ticket" (AR Code) in front of their webcam to determine if they were a winner (see demo).

 

Different AR Codes
AR codes were stickered on the CD with a regular verison and a winning version.