Application Spotlight: Il Divo Valentine’s Day Sweepstakes

This simple yet effective sweepstakes and Valentine’s Day e-card application for the Live Nation Il Divo A Music Affair tour allows fans to enter to win a flyaway for two to Los Angeles, but also allows them to unlock an exclusive video from Il Divo if they share an e-card with friends. We love the viral mechanism built into the problem, as well and the video-as-incentive approach to encourage user activations. You can check it out here: http://www.livenation.com/ildivo or http://www.tweematic.com/ildivo

Welcome Screen

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Video Screen

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Entry Screen

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