We just deployed a most excellent Christmas application for our friends at Warner Music Nashville. You can check it out here at: http://www.25DaysOfBS.com. Designed to celebrate 25 days of country music star Blake Shelton and promote his new Christmas album. The application features new and exclusive content that is unlocked daily for 25 days. Here are some high level features of this promotional campaign:
Initial Screen: Users are greeted with a Christmas tree whose ornaments are unlocked each day for 25 days. They can also interactive with “merch hotspots” that link out to Blake’s store. A small handful of Easter eggs are embedded in the application. The microsite also serves as a splash page that users to Blake’s website are redirect to.
Share to Unlock: On most days users have to share a message to unlock content for that day. Once they unlock the first piece of content, they can access previous days content WITHOUT repeating the process.
Exclusive Video Content and More: The application features a broad range of exclusive content including videos, photos, images and ringtones.
Embedded Mini-Applications: Exclusive content is delivered as an embedded micro-application. This allows us to switch in rich and interactive components such as games, download modules, sweepstakes components and much more. Here are some examples:
Ringtone and Calltone Downloads
Social Image and Desktop Wallpaper Downloads
Sweepstakes and Merch Giveaways