Here are some of examples of music and DLC (downloadable content) code/token delivery and fulfillment applications. These applications fall into one of two categories:

• Delivery/Generation - Generate unique token or codes that fans can use elsewhere (on their Xbox for example) to download content (DC), music or software. These unique codes are generated online through Facebook, a microsite or mobile device.
• Fulfillment/Redemption - Give users ability to download music, download-able content or software based on a valid unique code, token or serial number by entering online on Facebook, a mobile device or a microsite.

Additionally, to generate buzz and generate viral marketing, these application can feature "Like" or Share gates. These mechanisms force users to either "Like" a Facebook, follower a Twitter account, or share a marketing message on popular social networks before they can access the application or the content/codes.

Here are some recent examples of projects involving code generation or redemption:

MUSIC: Rodney Atkins/Kraft Music Downloads
This application had both a code generation and a music redemption engine as part of the overall solution. The code generation engine was made available as an iframe through country music sites such as CMT.  We also provided a secure music redemption and download that end-users would use to redeem their codes.

MUSIC: Tom Petty
As part of their Mojo tour, Tom Petty and the Heartbreakers sold special tickets that entitled fans to a free download of the entire album (fans essentially paid for it as part of their ticket price). Because most users purchased more than one ticket, and because it doesn't make sense to download multiple digital copies of the album, we came up with the idea of allowing fans to SHARE codes they weren't able to use/redeem with friends on Facebook. This unique application allowed fans to 1) redeem their codes for a digital download (delivered as a download or via email), 2) find codes associated with their email address (we were able to verify their email address via the Facebook API), and 3) share unused codes with friends on Facebook or Twitter.  The application in conjunction with the e-commerce back end was able to report these downloads to SoundScan, so they could be "credited" towards overall album sales.

MUSIC: Newsboys VIP Vault
We were responsible for generating over 20K unique, secure access codes that the record label distributed (gave away with CD albums, sold online and distributed at events) that gave fans access to a VIP vault on Facebook. The VIP vault gave fans exclusive access to behind-the-scenes video footage, music previews and other exclusive content.  We have the ability to generate unique and secure tokens (in quantities up to several million) for projects.  These codes can be delivered digitally or physically to end users.

Here are some non-music examples...