RCA Inspiration has taken a unique and brilliant approach to promoting recent soundtracks on Facebook. The idea is simple –  develop a Facebook application that promotes the soundtrack and combine that with a light (or not so light) sweepstakes component, then encourage the movie distributor and the host of cast to also install it on their Facebook pages!  More traffic, more music, more sales.

We have long been fans of this approach and have implemented a number of successful soundtrack promotional campaigns using the same trojan horse approach (Examples: My Hope, Anna Karenina, Last Quartet, Last Ride).

You can check out the Facebook applications here:

• I'm In Love with a Church Girl: https://www.facebook.com/iminlovewithachurchgirl/app_609390005792451
• Black Nativity: http://www.facebook.com/blacknativitythemovie/app_747762601903794