Riotron’s Dark Highway Instagram Filter

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This is an example of a recent Instagram AR filter we developed for Symphonic artist Riotron’s recent single: Dark Highway.  Created as part of a Halloween campaign, this filter plays of the “spooky” feel of the single’s cover and video.  This is a good example of using an Instagram filter to engage with fans (the filter also plays a snippet of the song) and leverage the look and feel of single cover art or music videos.  You can try out the filter at: https://www.instagram.com/ar/355907218810516/

The filter is inspired by the cover art for the single and features “reptile eye” and “reptile skin” effects.

 

See other examples at: http://news.metablocks.com/lists/567-2110288189

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