Thanks to our partners and customers, Metablocks has become the leading provider of Spotify web applications to the music industry. We have built and deployed hundreds of Spotify applications in the last two years for clients such as Sony Music Entertainment (SME), Universal Music Group (UMG), and Warner Music both here in the United States and around the world. This Christmas, aimed specifically at meeting the needs of our growing European customer base, we are making available our suite of Deezer applications that enable many of same types of activations our Spotify clients have enjoyed for years.
What's Deezer?
For those not familiar with the service, Deezer is a European based music streaming service with over 6 million subscribers and an effective revenue model through its partnerships with telco's around the world. As a comparision, Spotify has over 40 million subscribers and has paid oout $5 billion to rights holders to date (plus over 100 million active monthly users). This puts Deezer in third place behind Apple Music, 15 million subscribers.
What's Possible with the Deezer API?
The functionality provided by our Deezer applications is pretty much on par with our Spotify offerings. Users can do the following on any one of our Deezer applications:
- Connect
We able to collect their name, email, birthday (if available), thumbnail, location, language and other information (such as genre, age, i.e.) - Add an Artist
Similar to following an artist on Spotify, you can add an artist to a user's favorites - Create Playlist
You can create a playlist (in the user's library) and add tracks to it - Add Playlist
You can add a playlist to a user's library - Add Album
You can add an album to a user's library - Add Track
You can add one or more tracks to a user's favorites - Follow User
You can follow a user (such as a music label or user profile) - Pre-Save Albums and Tracks
As is the case with our Spotify applications, it is possible to pre-save albums or tracks so they are available once they are released
What Types of Applications are Available?
Because of the plug-n-play nature of our platform, Deezer functionality can be substituted for Spotify in any of our applications. You can explore some of these at: http://news.metablocks.com/lists/402-5245087763
Activations incude:
- Sweepstakes and Contest application: Connect to enter, Stream to enter (See examples)
- Crowdsourced (Flock to Unlock) reveal applications: Connect to unlock, stream to unlock (See examples)
- Exclusive content reveal applications: Connect to unlock (See examples)
- Collaborative playlist generators: See examples
- Pre-Save Campaigns: See examples
- Custom playlist generators: See examples