What are Facebook Chat Bots?
Facebook has plans for a future where we will be able to communicate with a business as easily as we are able to chat with a friend. Facebook plans to accomplish this by using chat bots over Facebook Messenger.
USA TODAY explains that chat bots are essentially chat robots, interactive software, that are powered by artificial intelligence and are often aided by humans. The ultimate purpose of this interactive software is to simulate human conversation and perform simple tasks such as automatically responding to a question (Guynn, 2016).
The Importance of Chat Bots
Messenger's Head of Product, Stan Chudnovsky, explained that Facebook is trying to make it easier for consumers to communicate with businesses according to Tech Crunch. He further addressed that it is easier to chat and text verses siting and talking over the phone (Matney & Constine, 2016).
Chat Bots Used for Business
Forbes reveals that Facebook's ambitions to turn Messenger into a new platform for three key areas: e-commerce, advertising and customer service. Facebook has been working with many businesses to launch services through Messenger. Recently Dutch airline KLM announced that its customers could begin to retrieve their boarding passes directly through Facebook Messenger, and ultimately it wants to sell tickets through the chat app. In addition, Uber started to offer the option to order one of its cars through Facebook Messenger last year according to Forbes (Olson, 2016).
Since the launch of Messenger platform, around 5,000 companies that use Shopify have sent order confirmations and alerts through the chat bots on Messenger. As well, six million messages were exchanged the first week of the platform on a chat bot for Call of Duty (Matney & Constine, 2016).
Music Labels and Artists will Benefit from Chat Bots
Chat bots have the potential to deliver new types of artist activations and interactions to music fans, plus provide a new marketing channel from music labels to reach and interact with music fans. Messenger provides a new channel that can meet the following marketing needs of music labels:
- Self-service music and information
- Campaigns and promotions (sweepstakes, reveals, exclusive content)
- D2C and pre-sales e-commerce initiatives
- Fan engagements and activation
Contact us today for a demo of our Facebook Chatbot platform for music or check out some of the following resources: