We recently launched a successful Like-Gate (Crowdsourced) album reveal for UMG artist Jennifer Nettles (part of the Sugarland duo) that encouraged fans to 'Like' her fan page in order to unlock a picture of her new album –  piece by piece. The objective of the promotion was to help grow Facebook base (Jennifer had about 38K fans when we started, the campaign was able to push her above 100K in a short period of time).

You can find more about different album reveal options available to artist in this great post that talks about the broad range of approaches we provide on both Facebook and Twitter. The key to picking the right approach is to understand your business objectives! What are you trying to accomplish? Are your trying to grow your artists Twitter followers or Facebook fans? Are you trying to general buzz around a new album release?  Are you dealing with an artist that has a large fan following on one social network but is lacking on another social network? Is this an artist with a strong but small fan base that is willing to do anything? These are all important questions and we can discuss with you in helping determine with album approach is the right one for you!