The brilliant marketing minds at EMI CMG took our Facebook Remix Application and by creating a contest component, added more virality to our application. Always love when our clients come up with brilliant marketing ideas that perhaps we didn’t think of. Our Remix App supports and generates unique short URLs (http://2mix.es/tobymac-504, http://2mix.es/tobymac-537, i.e.) for each remix, which makes contests like this possible!

In addition to their marketing efforts on Facebook, the team also took their message to Twitter, promoting both the contest and winners via @TheRealTobyMac