For Postcard Boy's 'Somewhere On A Hillside' album, we took a page from the "Connect on Spotify to Unlock" campaign playbook. Typically, these campaigns ask fans to connect on Spotify and follow the artist or label to unlock a single piece of exclusive content such as videos. We aimed to go beyond...[…]

This was a track list reveal for Valley as part of a larger launch campaign. The activation was a play on the title of the album ("Lost in Translation") were fans where given track names in a foreign language, and they then had to "translate" the track name into Englishing, without "loosing anything...[…]

This was the first of two activations we launched for AWAL artist Lauren Jauregui (formerly of Fifth Harmony)  as part of the release of her song "Always Love".  We used a #AlwaysLove microsite to tease the cover of the new song. Fans were encouraged to presave the song in order to help unlock the...[…]

We do a lot of "Connect to Unlock" and "Share to Unlock" campaigns.  These campaigns are usually require fans to either connect on Spotify (and follow the artist) or Share a post on Facebook in order to unlock exclusive content such as a music video. This unlocking application for BMG artist LP...[…]

This is a good example of the many "Connect to Unlock" and "Share to Unlock" campaigns we drive for our partners.  These campaigns are usually require fans to Share a post on Facebook or Twitter in order to unlock exclusive content such as a music video. This unlocking application for BMG artist...[…]

This is probably one of our more unique content reveal campaigns for husband and wife duo Tim McGraw and Faith Hill.  Tim's management team sent out hundreds of pins to Tim's and Faith's fans around the U.S, asking them to upload a picture of their unique pin on a website.  The site would unlock a...[…]

We have done a lot of "Connect on Spotify to Reveal" applications in the past. This one for eOne artist Tamar Braxton allows fans to unlock her new album by connecting on Spotify.  The more fans that connect on Spotify with Tamar, the sooner the album cover art gets revealed.  You can check it out...[…]

This is another "Connect on Spotify to Unlock" campaign were fans are asked to connect on Spotify (and to follow the artist or label) in order to unlock exclusive video content. Once users activate and connect on Spotify, they are then able to view the exclusive video. Mobile All of...[…]

Our latest international app (Spanish) and album cover reveal is for Reik. Fans can connect and share the message on Twitter or Facebook to collectively reveal the new #YaMeEntere album cover. The more fans share, the more squares unlock, slowly revealing the album cover. When the app reaches...[…]