Sam Hunt - Breaking Up Was Easy In The 90

We recently launched a collaborative Spotify playlist campaign for UMG Nashville artist Sam Hunt.  The idea behind the campaign, designed to help promote Sam Hunt's single - "Breaking Up Was Easy In The 90's",  was to encourage fans to submit their favorite break-up songs to create a "collaborative" Spotify playlist where the submitted songs were ranked based on their popularity.  You can find other examples of Spotify-based collaborative playlist activations here:  The campaign combined the collaborative playlist feature with a sweepstakes component, so everyone who participated was also entered for a chance to win a grand prize (which included a vinyl and VHS tape of the song).  You can check the activation here

Mobile Version:

Lastest 7 Posts in General Category