The idea behind the activation to allow fans to participate in a "12 days of Christmas" sweepstakes that allows them to enter daily for a chance to win 12 different prizes. This particular activation supports entry using both Spotify and email and also features and a intro video from the two brothers.
Multiple Ways to Enter
The campaign allows fans to enter either by connecting on Spotify or using their email address. An intro video from the brothers features some of the prizes and encourage fans to participate.
Alternative Email Entry
Although fans are encouraged to enter by connecting on Spotify (and following the artists), they can also do so using a simple form.