This unique Scratch, Share and Enter to Win sweepstakes for UMG Nashville artist Jon Pardi, allowed fans to win instant prizes when the used our virtual scratcher to find out if they were the "Lucky" winners. View the campaign at www.tweematic.com/lucky/
The activation featured both instant prizes as well as a grand prize. Users simple scratched the virtual scratcher, and submitted their information to find out if they had won!
The sweepstakes provided streamlined data collection to store vital information such as emails and birthdays.
The sweepstakes was optimized for both mobile devices as well as desktop and laptop computers.