Snapchat has become an important social media channel for artists and brands alike, but because Snapchat lacks any official API, integrating it into social media campaigns has its challenges.  At Metablocks, we have come up with several applications and campaigns that have successfully allowed artists to grow their Snapchat followers through a unique combination of Snapchat and promotional microsites.

Strategy & Functionality:

• Encourage users to follow artist on Snapchat in order for them to receive "unlock codes"
• Codes and marketing direct users to a promotional sweepstakes or reveal microsite
• Microsite allows users to enter the "unlock codes" in order to gain access to a sweepstakes or exclusive content.
• Additionally the microsite encourages users to follow the artist on Snapchat by providing their Snapchat code

Value and Benefits:

• Helps convert Facebook and Twitter followers to Snapchat followers
• Has added benefit of collecting user opt-ins (sweepstakes)
• Relatively inexpensive build that is easy to reuse, thus representing good ROI (return on investment)

Examples:

• Application Spotlight: Charlie Puth Snapchat Sweepstakes
• List: Snapchat Campaigns

Category:

• Snapchat