We craft all sorts of campaigns aimed at promoting an album release. This one, for Sony Nashville artist Sara Evans, uses a splash page on her site to promote a track-by-track "behind the story" video series (and a partner-driven sweepstakes). The campaign is built on the visual of her album cover (a clock) to create a 12 slice track reveal process that promotes corresponding videos on partner sites, while simultaneously pushing album sales.

You can view it at http://saraevans.com/ or http://www.tweematic.com/slowmedown