We love games and this Christmas promo for Curb Records artists OBB celebrates the Holiday season by allowing fans to chuck a snowball at their favorite band members (virtual). Our goal is do make campaigns as comprehensive as possible, so rather than focus on just on component, we also added a “virtual snowball” feature and video sharing feature that get unlocked later on in the month. This allows clients to get the maximum number of social interactions and activations from our applications.
You can check out the application here:
https://www.facebook.com/OBBofficial/app_708771222466422
Welcome Screen
Fans can choose from one of three snowfight related activities (these get unlocked through out the season). The first is an engaging snowfight game that allows fans to throw virtual snowballs at the band. We also launched an informal contest to incentivize game play – with prizing going to top scorers on the application's built-in leaderboard (that allows fans to share and save their high scores).
Snowfight The Game
The game allow fans to use their arrow keys to move left and right and throw snowballs at the band members. They have 90 seconds to get as many points as possible. As is our tradition (see Duck Dynasty), we turned one of their songs into a continuous loop that is used as background music in the game.
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