R.Kelly has a new album and its all about … you guessed it!  So client RCA Records asked us to build both a microsite and Facebook application that allow fans to take the R.Kelly IQ Quiz and share their results on Facebook or Twitter. You can check out the application here: http://sexgenius.r-kelly.com/

We were responsible for designing, developing and hosting the quiz (as well as the sound effects –  which were created using inhouse voice talent).  To “maximize” the experience we included a SoundCloud player, Leadeboard and tour dates along with an album mini!