Posts

Marketing Ideas for the Covid Season!

We have started bookmarking innovative ideas, helpful resources and campaigns from artists and labels during the Covid-19 season. You can find the list here: - http://zip2.it/covidideas[…]

Overview: Justin Bieber Mistletoe Facebook Application

Late last year we were asked by Island Def Jam to design and develop a Facebook Photo Booth application to help promote Justin Bieber’s upcoming Mistletoe Album. This unique application, built on our Facebook Photo Booth app allowed fans to (digitally) “kiss” Justin under the...[…]

Facebook Artist Cover Application

The advent of Facebook’s new covers gives fans the opportunity to express themselves by supporting or promoting their favorite music artists.  Our Artist Cover application simply automates the process by making it easy for fans to use “official artist covers”. By allowing...[…]

Badge Marketing 101 - Social Media Music Applications

Awarding fans badges has also become a key component in the "gamification" of the online social media experiences. Social media companies such as Foursquare, GetGlue, and others have popularized badges as a way of rewarding, engaging and motivating users. In the context of online social media...[…]

New Facebook Pages: Music Industry Examples

In the last 2 weeks the folks in our research department have looked at as many music label Facebook Pages as possible to identify some of the Facebook cover design trends and approaches (given Music is an industry we play in heavily). Here are some of the design trends we found: Album...[…]

Neon Trees Facebook App Coverage on MTV Hive

Nice piece in MTV Hive about the app we helped create for Neon Trees, Brenna Ehrlich writes: After releasing the cover image from the single — complete with amorous eyewear — Glenn started noticing that fans were creating their own pictures inspired by that art, taking on the...[…]

Social Media Score Boards and Score Sharing

Adding the ability to save & share your high score via Twitter or Facebook, is a great to make social gaming apps more viral.  We recently added a social media score board and sharing capabilities to the interactive video and game from We The Kings. Facebook Leaderboard:We worked with...[…]

SoundCloud Integration

SoundCloud is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings.  A number of our music label partners use SoundCloud to promote their artist tracks. All of our social media application platforms make it easy to integrate...[…]

Application Overview: The Wanted Scavenger Hunt

Scavenger hunts are a popular campaign category on Facebook, Twitter and mobile platforms.  The idea is similar: You look for physical or virtual (online) clues, you collect them, and when you are done, you either win a prize or are entered for a chance to win a prize.  Recently I have...[…]

The New Facebook Photo Booth

We recently implemented a Valentine's Day Kissing Booth for One Direction on our new and updated Facebook Photo Booth application. Features include: Note: Also see Application Spotlight (with screenshots)... Ability to upload photos or use webcam Optional support to use photos from a...[…]