Badge Marketing 101 – Social Media Music Applications

Badge Marketing 101 – Social Media Music Applications

Awarding fans badges has also become a key component in the “gamification” of the online social media experiences. Social media companies such as Foursquare, GetGlue, and others have popularized badges as a way of rewarding, engaging and motivating users. In the context of online social media, badges can be considered “virtual goods” – digital artifacts […]

Facebook Artist Cover Application

Facebook Artist Cover Application

The advent of Facebook’s new covers gives fans the opportunity to express themselves by supporting or promoting their favorite music artists.  Our Artist Cover application simply automates the process by making it easy for fans to use “official artist covers”. By allowing music labels to promote official artist covers and by making it easy for […]

New Facebook Pages: Music Industry Examples

New Facebook Pages: Music Industry Examples

In the last 2 weeks the folks in our research department have looked at as many music label Facebook Pages as possible to identify some of the Facebook cover design trends and approaches (given Music is an industry we play in heavily). Here are some of the design trends we found: Album Collages Covers: Collection […]

Neon Trees Facebook App Coverage on MTV Hive

Neon Trees Facebook App Coverage on MTV Hive

Nice piece in MTV Hive about the app we helped create for Neon Trees, Brenna Ehrlich writes: After releasing the cover image from the single — complete with amorous eyewear — Glenn started noticing that fans were creating their own pictures inspired by that art, taking on the persona of Trixie via her heart glasses […]

Application Overview: The Wanted Scavenger Hunt

Application Overview: The Wanted Scavenger Hunt

Scavenger hunts are a popular campaign category on Facebook, Twitter and mobile platforms.  The idea is similar: You look for physical or virtual (online) clues, you collect them, and when you are done, you either win a prize or are entered for a chance to win a prize.  Recently I have talked about the QR-Code […]

The New Facebook Photo Booth

The New Facebook Photo Booth

We recently implemented a Valentine’s Day Kissing Booth for One Direction on our new and updated Facebook Photo Booth application. Features include: Note: Also see Application Spotlight (with screenshots)… Ability to upload photos or use webcam Optional support to use photos from a user’s existing Facebook photo album Comprehensive photo editor with ability to rotate, […]

Overview: Justin Bieber Mistletoe Facebook Application

Overview: Justin Bieber Mistletoe Facebook Application

Late last year we were asked by Island Def Jam to design and develop a Facebook Photo Booth application to help promote Justin Bieber’s upcoming Mistletoe Album. This unique application, built on our Facebook Photo Booth app allowed fans to (digitally) “kiss” Justin under the mistletoe! The application allowed fans to upload a photo (or […]

Social Media Score Boards and Score Sharing

Social Media Score Boards and Score Sharing

Adding the ability to save & share your high score via Twitter or Facebook, is a great to make social gaming apps more viral.  We recently added a social media score board and sharing capabilities to the interactive video and game from We The Kings. Facebook Leaderboard:We worked with S-Curve’s video partners to integrate the […]

SoundCloud Integration

SoundCloud Integration

SoundCloud is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings.  A number of our music label partners use SoundCloud to promote their artist tracks. All of our social media application platforms make it easy to integrate third-party widgets and API into both Facebook and Twitter applications. Our goal is […]