Crossword puzzles are said to be the most popular and widespread word game in the world! Today, their popularity remains strong and crossword puzzles can be a great way to interact with Facebook fans, especially older and more affluent fans.  UMG Canada has successfully deployed a music-themed...[…]

Recently, Facebook rolled once again out a major overhaul of their Pages – introducing Cover images and timelines to Facebook Pages. Here are a series of posts we have done (and will continue doing) that explores these changes in more detail – the good, the bad and the ugly. The first...[…]

Those who have had a chance to play with the New Facebook Pages (see FAQ) will notice that application and tabs have moved from the sidebar to the upper right of the page, under the Page's cover (Also See: Facebook Page) Page administrators can have as many as 3 tab images featured.  The...[…]

In the last 2 weeks the folks in our research department have looked at as many music label Facebook Pages as possible to identify some of the Facebook cover design trends and approaches (given Music is an industry we play in heavily). Here are some of the design trends we found: Album...[…]

Most of you have already noticed the new and redesigned Facebook Pages.  A growing number of brands have already upgraded their pages and all pages will be automatically upgraded on March 30, 2012. We have received a number of calls and emails from clients about the new Facebook pages and how...[…]

Nice piece in MTV Hive about the app we helped create for Neon Trees, Brenna Ehrlich writes: After releasing the cover image from the single — complete with amorous eyewear — Glenn started noticing that fans were creating their own pictures inspired by that art, taking on the...[…]

Adding the ability to save & share your high score via Twitter or Facebook, is a great to make social gaming apps more viral.  We recently added a social media score board and sharing capabilities to the interactive video and game from We The Kings. Facebook Leaderboard:We worked with...[…]

SoundCloud is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings.  A number of our music label partners use SoundCloud to promote their artist tracks. All of our social media application platforms make it easy to integrate...[…]

Scavenger hunts are a popular campaign category on Facebook, Twitter and mobile platforms.  The idea is similar: You look for physical or virtual (online) clues, you collect them, and when you are done, you either win a prize or are entered for a chance to win a prize.  Recently I have...[…]

Last year at Comic-con 2011 we helped video game publisher THQ organize a QR code-driven web-based scavenger hunt to promote the release of their upcoming Voltron game. The idea was simple (See video below): 5 standees with QR codes were stationed in different locations around Comic-con and fans...[…]

Running a sweepstakes or contest on Facebook is one of the most common ways to increase visibility and grow your community.  We have several sweepstakes and contest applications ranging from the very simple to the more complex.  Our clients have found that enter-to-win sweepstakes with...[…]

We recently implemented a Valentine's Day Kissing Booth for One Direction on our new and updated Facebook Photo Booth application. Features include: Note: Also see Application Spotlight (with screenshots)... Ability to upload photos or use webcam Optional support to use photos from a...[…]