Sam Hunt – Breaking Up Was Easy In The 90

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We recently launched a collaborative Spotify playlist campaign for UMG Nashville artist Sam Hunt.  The idea behind the campaign, designed to help promote Sam Hunt’s single – “Breaking Up Was Easy In The 90’s”,  was to encourage fans to submit their favorite break-up songs to create a “collaborative” Spotify playlist where the submitted songs were ranked based on their popularity.  You can find other examples of Spotify-based collaborative playlist activations here: http://news.metablocks.com/lists/323-1555462326.  The campaign combined the collaborative playlist feature with a sweepstakes component, so everyone who participated was also entered for a chance to win a grand prize (which included a vinyl and VHS tape of the song).  You can check the activation here

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