We recently launched a collaborative Spotify playlist campaign for UMG Nashville artist Sam Hunt. The idea behind the campaign, designed to help promote Sam Hunt’s single – “Breaking Up Was Easy In The 90’s”, was to encourage fans to submit their favorite break-up songs to create a “collaborative” Spotify playlist where the submitted songs were ranked based on their popularity. You can find other examples of Spotify-based collaborative playlist activations here: http://news.metablocks.com/lists/323-1555462326. The campaign combined the collaborative playlist feature with a sweepstakes component, so everyone who participated was also entered for a chance to win a grand prize (which included a vinyl and VHS tape of the song). You can check the activation here
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Last 5 posts by Content Team
- Cece Winans - #BelieveForITChallenge - February 22nd, 2021
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Last 5 posts in General
- Cece Winans - #BelieveForITChallenge - February 22nd, 2021
- The Gray Havens - Presave to Unlock - February 4th, 2021
- #By40Challenge Campaign - January 27th, 2021
- Valentine’s Day Campaigns - Round Up - January 15th, 2021
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