Facebook Chatbot Review: Wall Street Journal

This is the second “News Bot” we looked at (See CNN.com). Unlike the CNN Chatbot, the Wall Street Journal bot takes a “Tutorial First” approach, which make sense for services that are more robust, complex or have a greater range of content and services to deliver. Unlike CNN, this bot delivers both news and financial information such as stock quotes and comparisons, so a “Tutorial First” approach seems like more of a natural fit.

For those unfamiliar with our terminology, by Tutorial First” we mean that the application assumes that the first thing a user wants to do is get a tutorial of the application capabilities and functionality. Basically it tries to train user on how to use the application through tutorials or examples.

NOTE: This post is part of an ongoing series on chatbot applications. You can subscribe to updates if you want to follow the entire series.

Below is a transcript of a conversation with the bot:

Wsj_small

Links:

Functionality:

  • Allows users to get top news and receive news alerts
  • Allows users to get stock quotes
  • Allows users to follow and compare companies

Positive:

  • Best Practice: Welcome message sets appropriate tone and is intuitive
  • Tutorial First approach is good and seemingly comprehensive (but maybe a bit long)

Negatives:

  • Minor: Comes across as a bit complex (but powerful). It's not obvious how to view or explore all the capabilities and preferences
  • Responses are wordy, could be more succinct
  • Doesn't understand HELP keyword, but then tries to help you
  • Doesn't user personalization (user's name for example)

Platform and Technology:

  • Unknown at this time

 


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