This is an interesting sweepstakes application we designed for UMG Nashville artist George Strait to build up his mobile fan base as he goes into the ACM Entertainer of the Year voting season. You can check it out on his website at http://www.georgestrait.com/ or on his Facebook page: https://www.facebook.com/georgestrait/app_1412368449021214
The idea behind the promotion is simple – use a sweepstakes with a mobile-only entry option to grow an artist’s mobile fan base list, which can later be used to promote “get out the vote” campaigns or album releases!
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