George Strait ACM Award Mobile-Driven Sweepstakes

This is an interesting sweepstakes application we designed for UMG Nashville artist George Strait to build up his mobile fan base as he goes into the ACM Entertainer of the Year voting season. You can check it out on his website at or on his Facebook page:

The idea behind the promotion is simple –  use a sweepstakes with a mobile-only entry option to grow an artist’s mobile fan base list, which can later be used to promote “get out the vote” campaigns or album releases!

Microsite Edition


Facebook Edition


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