We recently deployed one of our first Pinterest applications on The Band Perry Facebook Page. Although the official Pinterest API is not yet available, we have tried to develop marketing applications for the platform sooner as opposed to later, to try give our clients a competitive advantage (aka head start). Pinterest is not nearly as big as Facebook or even Twitter, but we feel that establishing a beachhead early on is always a good idea.
You can checkout some of the results of our first automated “Pin-It to Win It” Pinterest sweepstakes that uses our “pincard” engine here: http://pinterest.com/source/2pin.in/ (we have developed other engines including: the fan pinboard, photo framing applications, and voting engines for use on Pinterest).
The idea behind the application is simple: Have fans create and share user generated content (postcards) in order to participate in a sweepstakes. The “user generated” content builds on The Band Perry branded postcards and allows users to select their favorite lyrics and adds their own photo to make the postcards personal and unique. By pinning and sharing them on Pinterest (and other social networks) and by following the client (BMLG), they are automatically entered into a sweepstakes to win an autographed The Band Perry CD. The application also allows and encourages fans to listen to a snippet of the song (from SoundCloud) and purchase the album on iTunes, Amazon or listen to it on Spotify. Also clicking on the postcard on Pinterest takes you directly back to the application! (See Here..)
Another unique feature of this implementation is that we are hosting it as a Facebook tab and are also promoting The Band Perry nomination as part of the 2012 CMT Music Awards.