Campaign Overview: Like for Love? Faebook Application
Last year we helped launched a great campaign for Island Def Jam artist Jennifer Lopez to help promote her new album LOVE? The ideas was simple: Fans could unlock new singles from the album early on iTunes by “Liking” them. We used an innovative “JLOVE? Meter” to measure the number of likes as part of this “Like It To Unlock It” campaign.
The Facebook page we designed had a number of unique campaign components that all worked together to spread the word. These included:
- “Like It To Unlock It” Module: Each week for 3 weeks fans were able to watch a YouTube video of a new JLO single, and like it, in order to help unlock it on iTunes.
- “Share and Enter to Win” Module: Fans were able to enter a sweepstakes for a chance to win a trip to the finale of American Idol in return for sharing information about the promotion.
- “Unique Link Sharing” Engine: Fans were able to generate and share a unique link to the promotion. Each “share” counted towards an entry in the sweepstakes. Fans were able to keep track of how many people clicked on their shared links and a console allow them to share their link via email, social networks, and even text messaging.
- Discussions: Allowed fans to post comments. These comments were also posted on their newsfeeds and linked back to the promotion.