Nice piece in MTV Hive about the app we helped create for Neon Trees, Brenna Ehrlich writes:
After releasing the cover image from the single — complete with amorous eyewear — Glenn started noticing that fans were creating their own pictures inspired by that art, taking on the persona of Trixie via her heart glasses (and, subsequently, Glenn, who Trixie connotes). As a result, the band created a Facebook app that allows fans to easily make their own images, superimposing the signature sunglasses over webcam snaps.
The app — which is essentially a diversion in many respects — represents a wider opportunity for Glenn and his band, the opportunity to really connect with their fans prior to the new album’s release. “I think we were kind of rushed into [the music world] because of the success of the first record — we didn’t really have as much of a game plan and I always felt like we were catching up,” Glenn says. “But I think with this record we really have an opportunity.”