I recently noticed that Facebook is allowing (and promoting) more of its “like” feedback information into user’s news feeds. You may have noticed that for some time now most news feed items have a “Like” and “Comment” link next to them:

Over time Facebook has started doing a much better job pushing this information back into the news feed. In fact, “Likes” now show up as separate items in the news feed.

Metablocks Recommendations:

• Like information is a reinforcing agent when it comes to news feeds. News feed items can potentially get amplified when viewers “like” them!
• Consider encouraging viewers to support statements or actions that appear in news feeds by “liking then”.
  • Example: Bob Smith super duper poked Susan Wu. Did you like this?
  • Example: John Hughes supports Green Earth Day. Let John know you like this!
• Consider integration news feeds (the <fb:feed> FBML tag) functionality as a tab in your application to encourage and enable the amplification of social conversations around your application.
  • Example
• Explore other means to encourage users to commend or “like” your news feeds

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