Here is a the original draft of a Tweematic-driven “Get Well Soon Card” activation we built for Interscope artist Kat Dahlia. You can find examples of similar activations in our “Birthday Card” List. The idea behind these type of applications is simple: provide a way for fans to connect with their favorite artist around their birthday or other important or special occasion. The list includes examples that include baby shower, get well soon and Happy Birthday activations.
This particular campaign was designed to encourage fans to share their best wishes with Kat who was recovering from stress on her vocal cords.