The brilliant marketing minds at EMI CMG took our Facebook Remix Application and by creating a contest component, added more virality to our application. Always love when our clients come up with brilliant marketing ideas that perhaps we didn’t think of. Our Remix App supports and generates unique short URLs (http://2mix.es/tobymac-504, http://2mix.es/tobymac-537, i.e.) for each remix, which makes contests like this possible!
In addition to their marketing efforts on Facebook, the team also took their message to Twitter, promoting both the contest and winners via @TheRealTobyMac
Last year we helped launched a great campaign for Island Def Jam artist Jennifer Lopez to help promote her new album LOVE? The ideas was simple: Fans could unlock new singles from the album early on iTunes by “Liking” them. We used an innovative “JLOVE? Meter” to measure the number of likes as part of this “Like It To Unlock It” campaign.
The Facebook page we designed had a number of unique campaign components that all worked together to spread the word. These included:
No doubt, by now, you have all heard about Pinterest, the hot new pinboard-style social photo sharing website that allows users to create and manage theme-based image collections. Pinterest is still new and brands, including music labels, are still figuring out how to make the best marketing use of it. In the 1st post in our 5–part “Pinterest for Music Marketing” series we took a look at a list of music labels already active on Pinterest. This 2nd post examines in more detail how some of these music labels are using Pinterest, in hopes of sharing examples and best practices with others in the industry. Here is a run down (by category) of Pinterest usage examples and best practices when it comes to music marketing:
See Entire 5 Part Pinterest For Music Marketing Series…
This post is part of our 5 part series titled: Pinterest For Music Marketing
Pinterest has nearly five million users and is growing rapidly. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site. That’s enough to make anyone care, including music labels. Many labels have already started using Pinterest. As one of our clients at UMG put it “Right now it’s about having a presence and hoping that it helps with referrals”. A marketing executive at Big Machine, one of the music labels already putting their Pinterest account to good use, has found that visual representation of artists including album artwork and lyrics or quotes can easily be shared and pinned. The label has already started using Pinterest to share quotes, album covers, awards and events photos (most of which brilliantly link back to iTunes). A number of labels have embraced Pinterest by creating themed Pinterest boards to promote their artists (Dress Like a Rock Star, Born This Way, Inked, i.e.) and individual artists boards. Others are encouraging their artists to use the site. Some labels like Sony and EMI have gone on an international land grab, creating Pinterest accounts for even the most obscure geographic markets, while others are playing wait and see. Still, most labels are trying to figure Pinterest out and understand its effectiveness. Music labels we spoke with that are not yet on Pinterest have it on their to-do list or are pursuing Pinterest opportunities on an artist by artist basis.
There is a list of music labels using Pinterest to market their artists and their music. Be sure to check out “How Music Labels are Using Pinterest“ – the 2nd post in our 5–part “Pinterest for Music Marketing” series. Be sure to signup for our newsletter if you haven’t already done so.
Music Labels Using Pinterest:
Another basic photo booth applications that involves baseball cards (see NBA example..). Sometimes simplicity is the key to success! This 3 step application allowed users to upload their photos to create a custom baseball card that also promoted their favorite band!
It’s official, as of March 30th all Facebook pages have switched to the new timeline/cover format. Most music labels (and artists) have had time to spruce up their new Facebook pages (last week we looked at examples of music label cover pages). If you are still looking for ideas, or are wondering what is out there, here is sample of 101 artist cover pages. Vote for ones you like and we’ll share the results in future post!
|Other Cover/Timeline Related Articles:|