A lot of readers enjoy our widget news and trends weekly posting and some have asked why we don’t do something similar for Facebook, so here it is:
- Facebook Demographic is Getting Even “Older”
Facebook and other social networks has been skewing older for a while, but according to InsideFacebook.com in the past two months alone the number of new members over 35 has doubled. Good news for marketers: the median age is now over 25, and the largest single group 35 to 44.
- Facebook to Offer Virtual Currency
Facebook’s Gareth Davis mentioned at the GamesBeat conference in San Francisco that Facebook is “looking at” offering a virtual currency to developers. Note to marketers: the virtual goods industry is a $1.5 billion market!
- Facebook Privacy Still Lacking But Will Improve
Facebook is reassuring users about the security and privacy of its service, claiming that its automated systems spot and take down thousands of fake or malicious accounts every week. The company also hired ACLU lawyer Timothy Sparapani to be its first public policy director!
- Facebook Users Revolt on new Redesign
PCWorld reports that 1.7 million Facebook users have joined the “Petition Against the New Facebook” group and are pleading with Facebook to “make small changes and make the transition easier to deal with.”