Facebook Page Redesign

Facebook Page Redesign

Techrunch and others are reporting that Facebook is in the process of revamping their Fan Pages. According to Techcrunch Facebook Pages will feature a more streamlined look next week though, with a multitab interface that defaults ot the the Wall. Unfortunately, all custom Facebook apps will be pushed to a second Boxes tab (similar to the new […]

Widgets: Penetrating the Walled Garden

Widgets: Penetrating the Walled Garden

Social networks are the new Internet “walled gardens” as more and more online consumers are spending the majority of the time on social networks like Facebook, MySpace, Bebo, Orkut and Hi5. The Growth of Social Networks All the market research numbers point in the same direction – social networks are huge.  According to a Dynamic Logic survey, […]

Good Facebook Page Examples

Good Facebook Page Examples

I was on the phone today with a client explaining the many benefits of Facebook pages and was asked if I had any good Facebook page example.  Surprisingly I didn’t so I decided to put together and share a list of some well designed, ambitious or fairly interactive Facebook Fan Pages. Here they are: Music […]

Widget Trends and News: Feb 24, 2009

Widget Trends and News: Feb 24, 2009

Here is a quick roundup of a couple of recent interesting widget news and trends: Facebook Connect is Getting into the Widget Game The “first” Facebook Connect widget allows interested sites to add a simple comments box to their blog or webpage with a single line of code. Obviously the goal of this (and other […]

Adobe AIR Security for Widgets

Adobe AIR Security for Widgets

Adobe AIR brings unique and attractive features to Flash widget developers. First of all, it’s cross platform; secondly it provides access to both web and desktop resources and thirdly, it comes with a great security model that allows you to write power yet secure widgets. Sandbox Model AIR applications can be built using both  Flash […]

The 10 Immutable Laws of Social Media Marketing Campaigns

The 10 Immutable Laws of Social Media Marketing Campaigns

We frequently get calls from advertising and marketing agencies asking for help in crafting social media marketing strategies and campaigns on behalf of their clients. Although most of these requests are “buzzword” compliant (i want Facebook, MySpace, twitter, blog marketing, and the list goes on), not everyone “gets social media marketing” yet and that’s okay! […]

Widgets Are Made for Marketing!

Widgets Are Made for Marketing!

Advertising Age’s Bob Garfield makes some great points in his article “Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?” (Reprint) . I love his notion of using widgets to essentially package “Websites-in-a-Can” as the exodus of users to social networks such as Facebook is leading to the “the slow death of the destination website”. […]

Facebook Application Insight

Facebook Application Insight

Sometimes I use my blog posts as a note to myself or clients. This way I can organize answers to frequently asked client questions in one place (thus eliminating unnecessary emails). Common question: What statistics/analytics does Facebook provide on application usage? Answer: Note: This should serve as a high level summary for business/marketing users of Facebook applications Summary […]

Widget Wars: In Pursuit of Worldwide Widget Domination

Widget Wars: In Pursuit of Worldwide Widget Domination

After I posted my Gigya examples post, the good folks at Clearspring were kind enought to let me know that in fact they had once again regained worldwide widget domination, my apologies, hard to keep up with these things (after all we only build them). Mashable’s ClearSpring Regains the Worldwide Widget Lead, Launches Smart Sharing Features […]

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