Tab Manager

The Tab Manager for Facebook is a Page-only, Tab-only application for Facebook that allows marketers to deploy and manage dynamic content on their Facebook pages. Inspired by the new Facebook page redesign, which I talked about yesterday (see Facebook Page Design – Best Practices), the Tab Manage for Facebook allows administrator to setup Metablocks managed and powered tabs on their Facebook page and pull the content on those dynamically (from common feed sources) or through the application’s own content management system.

Supported dynamic source include:

• RSS (and RSS variants)
• XML/XSL
• Blog feeds
• Web-based content
• Custom data sources (databases, i.e.)
• Enterprise CMS (Content Management Systems) – Vignette, Documentum, Alfresco
• Web CMS – Drupal, WordPress, Metablocks CMS

The Tab Mangaer has the following features:

• Multi-language support: ability to show different content depending on a user’s preferred language
• Caching: for improved performance
• Tracking: for Google analytics, Statcounter, Omniture, i.e.
• Content Sharing: ability to share content between multiple pages

Benefits include reduced time and cost of managing and updating Facebook pages, better control of your brand presence, the ability to synchronize content automatically across one or more Facebook pages, and centralized tracking.