Buddy Media

Buddy Media makes it possible for the large trusted brands to engage their audiences by extending their advertising campaigns into the social world. This includes Facebook applications and widgets on Facebook as well application for Myspace and other social networks.

Buddy Media Capabilities Overview

1. Buddy Media, Inc. The future of advertising in a social world.
2. Buddy Media Company Overview • Mission: To help major brand advertisers leverage social networks • Founders: Mike and Kass Lazerow (4th start up) • NYC headquarters with 22 employees • Launched September 2007 • Premier investor syndicate ($8.2M raised to date) » Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund » Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
3. Buddy Media’s Premium Client Base
4. The Opportunity • Social media is here » 37% of adult internet users and 70% of teens use social networking sites monthly • Growth is accelerating » In 3 years, 49% of adults and 84% of teens will be on social networks •

Clearspring Widget Overview

About Clearspring:

Clearspring is a leading provider of widget creation, distribution, tracking and monetization services, used by the world’s largest media companies, advertisers, and widget developers. We help publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Clearspring is privately funded and based in McLean, Virginia.

Recent Clearspring News:

• Widget distributor Clearspring buys AddThis
  Clearspring Technologies, which helps website owners publish snippets on to other websites, said on Tuesday the company had agreed to acquire another widely used Web sharing site, AddThis LLC.
• SplashCast and Clearspring Join Forces for Social Advertising
  It’s always fun when two very smart companies join forces to shake up an industry. SplashCast Media and Clearspring have joined forces and put their respective strengths together to create a social advertising platform for consumer brands.
• Three Hot Companies
  When we went to see Clearspring CEO Hooman Radfar in his McLean office last week, we were impressed that company chairman Ted Leonsis was already there meeting with him – though it meant we had to wait a couple extra minutes.
• SnagFilms Finds Virtual Theaters For Documentaries
  The service SnagFilms, allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free.
• EgoTV, Clearspring Show How Widgets Successfully Distribute Video
  EgoTV is now distributing “Malibu U,” through Clearspring’s widget and its site. Getting the widget is simple, you just click on it, find the social media platform to which you want to embed the widget.
• Widget Network Clearspring Gets ABCi Clearance
  Clearspring Technologies Inc. is the first widget network to be accredited under a new program by the Audit Bureau of Circulations’ interactive unit.
• Coming To A Social Network Near You: Self-Service Widgets
  White-label widget maker KickApps today is expected to announce a distribution deal with widget syndicator Clearspring Technologies.
• Clearspring Technologies enters ‘Web widgets’ partnership with 360i
  Clearspring Technologies Inc. and 360i LLC announced a partnership on Thursday to enhance search results for Web widgets, or tiny downloadable capsules that live on computer desktops.
• Paramount Enlists Clearspring for ‘Indiana Jones’ Widget Promo
  Paramount is kicking off a promotion for the latest “Indiana Jones” film. Paramount tapped Clearspring to handle back-end work for the widget
• Netvibes Expands Universal Widget API Relationships and Launches Premium Widgets

The cost of using Gigya and Clearspring is free. Widgets developed using this service use them at no cost. Here is a summary of business models Clearspring and gigya use:

• Charging for Platform: None
• Charging for Customized Landing Pages: Clearspring (Potential)
• Advertising Networks: Gigya and Clearspring
• Sponsored and Recommended Widgets: Gigya
• Consulting Service: None
• Widget Development Services: None
• Featured or Sponsored Widget: None