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	<title>MetaBlog &#187; Q&amp;A</title>
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		<title>Facebook Application Insight</title>
		<link>http://www.metablocks.com/blog/2009/02/18/facebook-application-tracking/</link>
		<comments>http://www.metablocks.com/blog/2009/02/18/facebook-application-tracking/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 21:47:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Q&A]]></category>

		<guid isPermaLink="false">http://www.metablocks.com/blog/?p=200</guid>
		<description><![CDATA[Sometimes I use my blog posts as a note to myself or clients. This way I can organize answers to frequently asked client questions in one place (thus eliminating unnecessary emails).
Common question:
What statistics/analytics does Facebook provide on application usage?
Answer:
Note: This should serve as a high level summary for business/marketing users of Facebook applications
Summary Information

Monthly Active Users
Total users

Usage (Over [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>Sometimes I use my blog posts as a note to myself or clients. This way I can organize answers to frequently asked client questions in one place (thus eliminating unnecessary emails).</p>
<p><strong>Common question:</strong><br />
What statistics/analytics does Facebook provide on application usage?</p>
<p><strong>Answer:<br />
</strong>Note: This should serve as a high level summary for business/marketing users of Facebook applications</p>
<p><strong><span style="color: #000080;">Summary Information</span></strong></p>
<ul>
<li><span style="color: #000080;">Monthly Active Users</span></li>
<li><span style="color: #000080;">Total users</span></li>
</ul>
<p><span style="color: #000080;"><strong>Usage (Over Time) </strong>– how many people use your application</span></p>
<ul>
<li><span style="color: #000080;">Active Users</span></li>
<li><span style="color: #000080;">Canvas Page Views (Total and Uniques)</span></li>
<li><span style="color: #000080;">Blocks and Unblocks</span></li>
<li><span style="color: #000080;">API Calls Usage (and other non-marketing details)</span></li>
</ul>
<p><span style="color: #000080;"><strong>HTTP Requests (Per Period)</strong> – specifcs information on what calls are being made to your app</span></p>
<p><span style="color: #000080;"><strong>User Reponses (Past 7 Days) </strong>– stats on how feature metrics compare to those of other apps</span></p>
<p><span style="color: #000080;"><strong>Application Features (Over Time) </strong> – how people use your application</span></p>
<ul>
<li><span style="color: #000080;">Canvas Page Views</span></li>
<li><span style="color: #000080;">Emails Sent</span></li>
<li><span style="color: #000080;">Request Processing (Accept/Ignore/Block)</span></li>
<li><span style="color: #000080;">Feed, Bookmarking and Tag activies</span></li>
</ul>
<p><span style="color: #000080;"><strong>About Page Statistics</strong> <strong>(Over Time) </strong> – who are your fans</span></p>
<ul>
<li><span style="color: #000080;">User demographics (sex/age)</span></li>
<li><span style="color: #000080;">About page activity (views, uniques, posts, reviews, photos, i.e.)</span></li>
</ul>
<p><img src="http://www.metablocks.com/blog/wp-content/uploads/2009/02/facebook-2binsight.jpg" border="0" alt="Facebook+insight" title="Facebook Application Insight widget facebook facebook" /></p>
<!-- sphereit end --><span style="font-size:12px;margin-bottom:40px; border-bottom:none;"><a class="iconsphere" style=\"font-size:12px;\" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://www.metablocks.com/blog/2009/02/18/facebook-application-tracking/')" href="http://www.sphere.com/search?q=sphereit:http://www.metablocks.com/blog/2009/02/18/facebook-application-tracking/">Sphere: Related Content</a></span><div style='padding:3px'></div>]]></content:encoded>
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